Chicken sauce significantly enhances the palatability of the food and its nutritional value. Perfect the bowl of your furry friend. :)
Ingredients: Chicken bone broth (water, chicken bones), chicken liver, carrot, guar gum.
Analytical values: Crude protein: 3.51% Crude oils and fats: 0.77% Moisture: 94.49%, Crude ash: 0.33% Collagen: 1.3%
"Bowel Builder" fits into the modern trend in pet nutrition that emphasizes the importance of gut health not only for digestion but also for overall wellbeing. How it relates to current trends:
Focus on gut health: Recent years have brought a growing understanding of the gut as the "second brain." The microbiome, or the community of microorganisms living in the gut, plays a key role in immune function, mental health, and overall wellbeing. This is true for both animals and humans.
Holistic approach: There is a trend toward using natural and whole ingredients in pet foods. Ingredients like pumpkin, beet pulp, and berries are incorporated for their fiber content and other beneficial properties.
Probiotics and prebiotics: Just as they have become popular in human nutrition, probiotics (beneficial bacteria) and prebiotics (foods that feed these bacteria) are becoming standard ingredients in premium pet foods.
Grain-free and limited ingredient diets: Although grain-free diets have been scrutinized lately, they arose from the idea of reducing potential allergens and providing simpler, more digestible ingredients for animals. Here, the emphasis is on easier and smoother digestion for pets.
Bone broth: Once a staple in human ancestry, bone broth has experienced a renaissance for both human and animal consumption. Rich in collagen and amino acids, it is considered to support gut surface health.
Functional foods and supplements: Beyond basic nutrition, there is a growing interest in foods and supplements that provide specific health benefits. This includes herbs, omega-3 fatty acids, and other ingredients that may promote gut health.
Transparency and research: Pet owners are becoming more educated and demanding about what is in their pet's food. This has led to a demand for transparency from pet food manufacturers, as well as an increase in research around pet nutrition.
Personalized nutrition for pets: With the recognition that every animal is unique, there is a growing trend toward personalized nutrition for pets. This may include custom-blended food or the addition of specific supplements, such as a bowel builder, to address individual needs.
Education and awareness: As pet owners gain more knowledge about the importance of gut health, there is greater demand for products that specifically support this aspect of their pet’s wellbeing.
